A company’s social responsibility can directly affect customers’ perceptions, and ultimately, a company’s bottom line. Advocacy campaigns are vital elements to enhancing a company’s business and reputation in the marketplace. In fact, seven out of ten Americans say that they would be willing to start or increase the amount of business they did with a company based on their corporate social responsibility record. And, while the bottom-line impact is undeniable, advocacy campaigns transcend traditional company messaging, charitable giving or philanthropic efforts.
Well-crafted advocacy campaigns enhance corporate perceptions, strengthen industry alliances and impact lives. Successful advocacy campaigns must be thoughtfully considered and strike the perfect balance between strategies and tactics. So, whether your cause is promoting financial literacy amongst young adults or helping women invest smarter, JCPR is uniquely qualified to develop advocacy campaigns that deliver on their goals.
Our campaign development follows a rigorous process of conducting research; identifying campaign mission, goals and objectives; identifying available resources and assets; prioritizing target audiences; developing campaign strategy and tactics; and finally, campaign implementation and evaluation.
One of the most powerful ways to establish a company’s thought leadership is to publish books written by its executives. The credibility and exposure generated from an insightful, timely book is hard to match.
In today’s world, the ability to market and sell a work of literature is just as important as writing it. JCPR helps new and established authors navigate the world of book, publishing and promotion, by crafting proposals that attract agents and publishers. We advise on which house is best for a book and we follow through with assistance on everything from choosing a title to creating a jacket. We also assist with publicity strategies – both online and off – including arranging events and speaking opportunities, and of course, media exposure, to ensure that the time and effort that went into the book is rewarded.
Corporate Communications Support
Some companies prefer to keep their corporate communications in-house, but need help creating and managing this team. If you’re ready to create your own corporate communications team for day-to-day communications activities, JCPR can help with hiring decisions, planning, training and establishing the best practices and guidelines. We create a communications strategy, implement the plan and organize communications to employees, the board, investors and the media. Our professionals work with and monitor the communications team on a continuing basis to ensure their professional development, and the quality and consistency of the messaging.
Corporate Writing Services
In today’s fast-paced world, communicating effectively - with your clients, board, shareholders and employees - is an essential element of business success. Yet, the ability to write powerful, compelling copy requires a skill set and perspective that many companies don’t possess internally.
JCPR’s experienced team offers well-crafted collateral material, forward-looking thought pieces, powerful speeches, relevant client and shareholder communications, thoughtful newsletters, concise annual reports, and other internal and external communications.
There’s no doubt that an engaging, seamless and well-attended event can have a profound and immediate impact, raising brand awareness and enhancing value. For many companies, a brand comes alive at a corporate event. From that moment on, the event represents the image in the minds of their clients and business partners whenever they hear your company name. We specialize in making that image the best it can be. JCPR does all the work for you, whether your event is public or private, by securing venues, designing sets and stages, creating visual aids, securing live entertainment and preparing speaker's remarks. Events can range from golf outings to cocktail parties, client appreciation dinners to large-scale conferences and trade shows. Whether you’re considering a dinner, press briefing, networking breakfast, half-day workshop or an all-day event, our goal is to make it as constructive, positive and successful as possible.
The key to a successful strategy is research. Yet, when it comes to determining how a company's market truly acts and thinks, many firms have a large blind spot.
JCPR begins the development of any strategy by collecting as much relevant information as possible, ensuring we know external perceptions and the competitive landscape. By asking the right questions, we collect information to address issues large and small – from the age of your target audience to the public’s reaction to your messaging and positioning decisions.
Research provides verifiable answers to all kinds of questions and can serve as a feedback loop, gauging the effectiveness of current strategies. The results may surprise you.
We offer a variety of essential research services, including focus groups and online surveys, to ensure that your strategies reflect reality, not assumptions.
For marketing and PR to be effective, they must complement each other. Marketing has to raise awareness and drive revenue, all in coordination with a firm’s messaging and media campaigns. How can you be more effective? With materials that are consistent, scalable and, most of all, compelling.
With a team of experts in every facet of marketing, JCPR prides itself on creating customized solutions that directly impact your bottom line. Look to us for:
Brand development and positioning
Client retention program development
Collateral material production
Event and conference planning
Marketing and sales roundtables
Pitch books and leave-behinds
Surveys and award submissions
Media Training and Coaching
Our media training and coaching programs are customized and designed to help clients at every level. We work with clients to ensure they maximize every media opportunity and become sought-after sources of authoritative and newsworthy information. We familiarize clients with the interview and public speaking process using professional journalistic resources. Our media training services enable clients to prepare for media interviews, stay on message, streamline their thoughts and formulate timely viewpoints, all key elements to staying top of mind for journalists.
Social Media Campaigns
The social aspect of media is one of ongoing conversation and genuine interaction with investors, clients and prospects – one-way selling is a thing of the past. To be successful, companies must continuously engage all stakeholders through multiple channels.
Our services range from the simple to the sophisticated, and we are always sensitive to the regulatory environments in which our clients operate. We are experts when it comes to advancing your overall communications strategy while still respecting those restrictions.
We help our clients engage with constituents by building communities, executing on content strategy and advocacy campaigns, conducting market research, developing innovative studies and surveys and engaging in visual communications and interactive media. We make sure they are talking to their audience, not at them.
Social Networking Strategies
Social networking strategies have emerged as the new frontier for communicating. A vital tool for connecting with the public, various social media platforms can be confusing, expensive and even risky if they are not approached and managed correctly. We work with our clients to assess the overall benefits and risks to make a determination on an appropriate strategy. We then choose tactics based solely on appropriateness and effectiveness.
Social networking, including Facebook, Twitter and LinkedIn, requires a cohesive strategy that encompasses content generation, diligent research, time commitment, risk mitigation tactics and aligns with the target audiences of a company for the strategy to work. You can have 100,000 people following you on Twitter but if they are the wrong people, what good does it do your company? None. To a brand, engaging with the wrong people has many potential pitfalls.
Speaker’s Bureau Program
A speaking engagement can help enhance a company’s thought leadership positioning. The right ones can distinguish a firm from the competition and provide direct, intimate contact with key influencers. JCPR researches and secures speaking engagements for company personnel and outside experts, whether it’s in the U.S. or abroad.
We handle every detail, actively researching and securing appropriate public speaking engagements for our clients at tradeshows, seminars, industry conferences, universities and think tanks. We create compelling presentations that are on point and adhere to brand/company guidelines and goals.
Getting in front of an audience – especially the right one – is a very powerful means of building a brand and delivering a message. We are committed to supporting our clients through every step of a speaking engagement – from finding the right audience to ensuring a successful presentation.