RBC
RBC Advisor Services (RBC AS), a member of the Royal Bank of Canada family, provides custody, brokerage and wealth management solutions for RIAs serving high net worth clients. JCPR’s mandate was to help raise RBC AS’s profile among select advisors at a critical time in its expansion.
JCPR designed a campaign to promote RBC AS’s storied history in supporting advisors and leverage the strong global RBC brand. The campaign delivered high-quality exposure in influential national and industry media outlets, and has differentiated RBC AS’s solution. Through strategic placements and proactive messaging, we successfully generated substantial positive publicity for RBC AS in the critical period following its acquisition of a major RIA servicing business.
The angle of our ongoing media coverage, from an Investment Advisor cover story to a Wall Street Journal Online column, continues to distinguish RBC AS from larger mass-market platforms and provide it with a unique and compelling industry voice. As a result, RBC AS has experienced enhanced visibility and increased credibility as a premier partner-of-choice for elite advisors serving sophisticated clientele.
"When it comes to serving clients JCPR's actions speak much louder than any words. You keep the focus squarely on the client, and while the results are highly visible, JCPR is almost invisible to those on the outside looking in. Much of the work I see from other PR firms seems to draw attention to themselves. JCPR, on the other hand, seems content to be the unseen wizard behind the curtain, the "Intel" inside that makes the whole process work. You don't let ego get in the way because you know that when your clients look good, JCPR looks good."
—Greg Vigrass, President, Folio Institutional
