HighTower

HighTower Advisors is the first open-source, advisor-owned financial services company serving high net worth and institutional clients. HighTower came to JCPR to help them establish a distinct brand and communicate its unique value – a truly differentiated business model.

JCPR introduced HighTower to the financial industry, clearing up any misperceptions about the firm being “just another start up” and establishing the company as an innovative leader with a unique model that could best meet the needs of advisors and their clients. Through extensive media outreach that yielded high-profile national print, broadcast and trade publication coverage, JCPR helped develop a HighTower brand that put the firm at the forefront of a national conversation about the breakaway movement, even though the firm had not quite grown into a national player.

HighTower CEO Elliot Weissbluth says, “JCPR was instrumental in helping raise awareness about the HighTower brand in ways that supported our efforts to build our business and attract the industry’s top financial advisors. There’s no question that JCPR’s efforts are directly tied to increased revenue and profits for HighTower.”

Our efforts continue to support HighTower’s growth objectives attracting both financial advisors and new clients to what is now known in the financial services industry as “the HighTower model.”

BACK TO CASE STUDIES