Direxion

Direxion is a provider of leveraged index funds, ETFs and alternative-class fund products for investment advisors and sophisticated investors. Direxion came to JCPR seeking to increase the visibility of its offering and undertake a significant educational effort to ensure that information about its products was accurately disseminated and clearly understood, especially as it introduced new products into the marketplace. 

JCPR designed a strategic communications campaign to educate audiences about leveraged and alternative-class funds, and promote Direxion’s expertise in the investment needs of advisors and investors seeking to execute dynamic, active strategies. JCPR’s efforts positioned Direxion as an innovative leader in providing unique and sophisticated investment tools for today’s markets.

Through strategic media placements in outlets including the Wall Street Journal, Barron’s, Financial Times, Financial Planning, Institutional Investor and Investor’s Business Daily, JCPR has helped to significantly raise the profile of Direxion’s executives, and establish the firm as a recognized industry thought leader. Ongoing brand and reputation management supported educational efforts as Direxion successfully launched the first 3x leveraged ETFs, consisting of 22 funds over an 8-month period, as well as alternative strategy mutual funds that attracted $400 million in less than a year. The educational nature of media coverage generated by our team continues to positively influence audience perceptions of Direxion’s funds.

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