Aston Asset Management

Aston Asset Management is an institutional-based investment management firm dealing in mutual funds, which are sub-advised by 15 distinct institutional money managers. Aston’s challenge for JCPR was to substantially increase audience awareness and brand cohesion of their funds through earned media.

With these goals in mind, JCPR designed a focused program to leverage the expertise of Aston’s sub-advisors and establish Aston as a premier investment management firm offering access to institutional-quality services. As a result of our strategic efforts, the public profile of Aston’s sub-advisors has significantly increased, and awareness of Aston’s mutual funds has risen. 

By securing ongoing, high-quality media exposure in top-tier publications, JCPR has positioned Aston as a premier source of investing expertise in the mind of its audience. The tone of the news stories generated by our team, including feature profiles of sub-advisors in targeted publications such as Barron’s, Financial Advisor, Wall Street Journal, Forbes, Kiplinger’s Personal Finance, Investment Advisor and Financial Planning, continues to positively reinforce investors’ perceptions of Aston’s mutual funds and separately managed accounts.

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