JCPR Blog

Companies hire people based largely on tangible factors. However, the most critical measure of an employee's potential impact on the company -- engagement -- is often overlooked. That measurement is what could ultimately bring a business to the next [...]

“1, 2, 3 … Facebook!” At least, that is what most adolescents are thinking as soon as their camera flashes. “Tag me!” has become the instantaneous reaction to every picture. This is the essence of personal visual branding.  Facebook [...]

Financial advisors have lagged when it comes to utilizing social media, but unfortunately the people they need to reach most have not. Investors and media have aggressively embraced it, and used channels like Twitter, Facebook and LinkedIn to [...]