Make Your Business a Pinup

It’s likely that by now, you’ve heard of Pinterest, a social site that allows users to create virtual pin boards and share them with their followers. It's gaining popularity mostly among the female demographic (according to ZDNet, 58% of users are female), and businesses are eager to learn how to use Pinterest as a marketing tool.

According to Pinterest, you can use the pin boards to plan a wedding, decorate your home or organize your favorite recipes by simply pinning the pictures to your pin boards. Businesses, whether they are large department stores, small entities or an individual with a storefront on Etsy, have a tremendous advantage by showcasing their products and services on Pinterest. A user simply has to click the picture to be directed to the online store, where they can purchase the pinned item.

Is Pinterest the new Facebook? Well, no. But it may be a better platform for businesses that want to reach a certain audience. Pinterest has attracted 13 million users in 10 months, a phenomenal accomplishment for a social site that still requires an invite to join.

Is Pinterest the next social commerce game changer? Only time will tell, but signs point to yes.

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