JCPR Blog

Saying that communications is a two-way street is one thing, but actually practicing it is another. A brand’s ROI is no longer about return on investment, but rather, return on influence. While media impressions were once the benchmarks of a [...]

It’s likely that by now, you’ve heard of Pinterest, a social site that allows users to create virtual pin boards and share them with their followers. It's gaining popularity mostly among the female demographic (according to ZDNet, 58% of [...]