JCPR Blog

It’s a simple question, but one many companies can’t easily answer. In marketing and PR, we try to distill a company’s story down to key messages -- the points that each spokesperson uses to ensure that they are telling the [...]

Professional networking is becoming even more popular and commonplace thanks to the help of social media. There are now many ways to connect with industry peers and people who share common interests through LinkedIn, Facebook and Twitter. While [...]

Forget everything you know about numbers. With social media, measuring success through figures or hard data often creates false benchmarks that do not speak to whether a brand’s message is actually resonating with its audience. All too often, [...]

Nearly every company wants to describe themselves as innovative. In a perfect world, each brand would have a unique offering that doesn’t simply improve the landscape for their industry, but rather revolutionizes it. Unfortunately, if a [...]

When is a sentence not a sentence? When it’s a fragment (such as this one), a comma splice, or a run-on sentence. This is basic stuff that we all learned in elementary school, but it’s often helpful to revisit the basics. A sentence [...]

As any artist will undoubtedly tell you, nothing is unintentional. There is a clear, defined purpose for the inclusion of a random color or a dramatic shift in a musical arrangement. And while the final result might often be a mystery to us, to the [...]

Saying that communications is a two-way street is one thing, but actually practicing it is another. A brand’s ROI is no longer about return on investment, but rather, return on influence. While media impressions were once the benchmarks of a [...]

It’s likely that by now, you’ve heard of Pinterest, a social site that allows users to create virtual pin boards and share them with their followers. It's gaining popularity mostly among the female demographic (according to ZDNet, 58% of [...]

When the Public Relations Society of America set out to redefine PR, it was an admirable endeavor that looked to modernize the definition to reflect the changing, and increasingly social, media landscape. However, since PR is an organic process, [...]

Note: There seems to be a lot of discrepancy about the 'right' way to handle personal and professional social profiles online. You may have asked yourself if you should manage two separate profiles (one for your personal life and one strictly for [...]