Making the Most of a Changing Media Landscape

Technology has changed the media landscape. Publications that were once restricted by page counts now have the unlimited expanse of the Internet to publish articles that inform and enlighten their readers.

As a result, media outlets are seeking more voices, creating a tremendous opportunity for financial firms to speak directly to their target audiences through submitted content, such as bylined articles and blog posts.

Collaborating with a media outlet can help financial firms promote their unique value while establishing a significant online presence.

But as with any aspect of a public relations campaign, contributing content must be done strategically, not only to ensure you’re appearing in the right publications and reaching your intended audience, but that you’re capitalizing on this publicity by incorporating other PR tactics, like digital and social media, into your overall campaign. [More...]

Read more of Jennifer Connelly's PR Blog in Financial Advisor Magazine.

Posted by: Jennifer Connelly

Tags: Public Relations, Technology, Web 2.0