Rethinking Thought Leadership

Thought leadership has become such a shopworn concept in the public relations toolkit that it’s in danger of losing its edge. While there is no shortage of self-styled “experts,” developing true thought leadership is about more than winning media exposure—it’s about the ideas you convey and put into action.

Why does thought leadership matter? Because it has a direct impact on your business’s success. Especially in today’s financial marketplace, competition is steep, public trust is low, and growth is not assured. [More...]

Read more of Jennifer Connelly’s PR Blog in Financial Advisor Magazine

Tags: Public Relations, Small Business, Thought Leadership