JCPR Blog

As the director of operations at a successful, growing PR and marketing communications firm, I read a lot of resumes of professionals (from entry level to seasoned pros). I find that going through hundreds of resumes can take time, so  remember [...]

Many people in the financial services industry have considered writing books.  Having a book published can provide huge benefits for an individual or a business: they help establish credibility and create publicity, branding, and marketing [...]

Having worked in the publishing industry for over a decade, I’ve had a fair number of people tell me, “I want to write a book.”  I congratulate them on embarking on this exciting project and they inevitably ask me, [...]

I’ve learned a lot during my seven years of blogging. Online Marketing Blog has received a lot of praise recently, but more important, my experience with reviewing others’ blogs has been a learning experience. I’ve looked at [...]

When I first started learning about and researching social media and its many tools, it was difficult to find a place where I could learn everything I needed to know-- and in a way that is easy to understand. YouTube provides a lot of great tutorial [...]

Thought leadership has become such a shopworn concept in the public relations toolkit that it’s in danger of losing its edge. While there is no shortage of self-styled “experts,” developing true thought leadership is about more [...]