The Galleon Trial and Reputation Management
In reading news of the coming insider-trading trial of Galleon Group founder Raj Rajaratnam, we’re reminded of the critical importance of reputation management, particularly in the financial industry.
According to The Wall Street Journal, the judge planned to question potential jurors about their views of Wall Street and the financial crisis. The idea is to ensure that anti-Wall Street bias won’t impair jurors’ ability to render a fair verdict.
The subtext isn’t a positive one for the financial industry. “Wall Street” remains in the woods in terms of public trust, and scandal can often have long arms. Ongoing coverage of the Galleon trial will keep negative messages about the financial industry in the public consciousness.
What is your firm doing to proactively communicate positive stories about the business to stakeholders?
Tags: Public Relations, Crisis Communications, Reputation Management
Subscribe
