The LeBron James Solution

One of the biggest challenges that businesses can face is negative media coverage. Bad publicity is a stressful and often even emotional experience--not to mention a critical communications event. The worst, and most common, mistake that companies make is to get defensive and turn a bad situation even worse. Instead, here’s a tip: take a play out of LeBron James’s book.

NBA star Lebron James skillfully handled his decision to leave Cleveland last year. Although he was highly criticized at the time, the result was a win for James’s public image. [More...]

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Tags: Public Relations, Crisis Communications