Just like newspaper headlines and email subjects, microblogging is short, sweet and to the point. This movement often means having to fit “what’s on our mind?” in just 140 characters.
Since microblogging has become an increasingly prevalent way for both publications and clients to share information, I'd like to share this article with three new ways to get information out more efficiently and easily.
Billions of emails are sent every day. Public Relations professionals only get one chance to make a first email impression with busy reporters, so make it a good one! An April 2008 a USA Today article cited ComScore Media Metrix figures for [...]
I would like to start a discussion regarding the recent incidents that followed the Grammy’s this past Sunday night. When relatively unknown jazz artist Esperanza Spalding won the best new artist award over fan-favorite Justin Bieber, his [...]
As a society, whether we like it or not, we have reached a point where websites are a part of everyday life when it comes to smart business. Years ago a reception area and receptionist was thought of as “the face of the company”. Today that has [...]
Earlier this week, I participated in a webinar presented by PR News, “Facebook Essentials: Leveraging the Latest Features for PR Success”. During the hour and a half long webinar, in which we heard from three presenters with differing [...]
In an unexpected move on Super Bowl Sunday, AOL and Huffington Post have signed an agreement to merge. Announced early Monday, AOL will be acquiring Huffington Post, which was co-founded in 2005 by Arianna Huffington, and attracts nearly 25 million [...]
One of the biggest challenges that businesses can face is negative media coverage. Bad publicity is a stressful and often even emotional experience--not to mention a critical communications event. The worst, and most common, mistake that companies [...]