JCPR Blog

  Being “social” is a combination of understanding both your online community as much as your offline community in regard to not only the type of content you are providing them, but also the volume of information. You don’t want content to [...]

When dealing with reporters, there are certain offenses you should never commit: Lying, evading phone calls, and giving out inaccurate information are top the list. Those are good tips when interacting with any reporter. But there are some more [...]

  Anyone who’s ever flipped channels between FOX News and MSNBC immediately following a political debate knows there’s more than one way to frame a news story – in today’s fragmented media landscape, this is truer than ever. The recent [...]

According to a recent New York Times article by David Segal, “Online video ads are supposed to be a marketer’s dream. Instead, many get lost in an unruly maze.” Video ads are a huge market for brands looking to reach their audiences in an [...]

To someone unfamiliar with the financial services industry, the term “robo-advisor” might conjure images of a sci-fi villain. However, as financial advisors know all too well, robo-advisors are a real phenomenon and can potentially threaten [...]

INSIGHTS: Digital Reporting on the Rise

POSTED April 30th, 2014

CNBC’s digital operation (which includes CNBC.com and other online assets) has recorded March 2014 as its second-best month ever. According to the CNBC.com comScore report, CNBC.com garnered: + 13.1 million unique visitors in March, the second [...]

Practice, Practice, Practice

POSTED April 15th, 2014

Just as practice is the way for musicians and other entertainers to get to Carnegie Hall, writers need to consistently practice in order to both improve and maintain their skills. A Publicity Club of New England member pointed out in a blog post: [...]

The Philadelphia 76ers snapped their historic losing streak Saturday night in a blowout win over the Detroit Pistons. Their 26-game skid tied the 2010-11 Cleveland Cavaliers for the NBA’s longest. This masterful tank job has been a lightning rod [...]

It’s easy to tell when someone is reciting memorized company jargon rather than speaking from the heart.  Instead of repeating the same old lines, why not tell a story? A great one makes your audience want to know more—and more importantly, [...]

The Westboro Baptist Church (WBC) lost its founder and patriarch Fred Phelps to natural causes last week. The 84 year-old preacher and activist from Topeka, Kansas leaves behind a career largely characterized by his reliance on the media to [...]

Hemingway Hates Your Press Releases

POSTED March 20th, 2014

Think outside the box. Open the kimono. Circle back. Best practices. Innovative solutions. What do these phrases all have in common? They’re staples of business-speak (AKA workplace jargon) and they have plagued corporate prose for years. [...]

While there isn’t quite the degree of mud-slinging among financial services firms as there is among politicians during an election year, business executives do sometimes feel the urge to tear down the competition. And some of them have been known [...]

By now, nearly everyone who’s attuned to popular culture, or visits a coffeehouse or watercooler frequented by those who are, has probably heard the Oscars chatter about host Ellen DeGeneres’ stunt taking self-portraits with A-list stars from [...]

One of the best-remembered episodes of the TV sitcom WKRP In Cincinnati is “Turkeys Away,” in which the manager of the eponymous radio station devises a surefire way to boost his station’s listener base during the holiday season — a [...]

Partnership Beyond the Launch Phase

POSTED February 25th, 2014

Earlier this month, a new venture called PressFriendly launched to help startups secure media coverage without hiring a public relations agency. The company uses software to guide entrepreneurs through developing an effective media pitch, compiling [...]

The New Face of PR

POSTED February 20th, 2014

The incredible technological advances of the last 15 years have forced many industries — including public relations — to undergo dramatic changes in order to survive. PR firms are expanding their range of services in order to provide integrated [...]

A PR Nightmare of Olympic Proportions

POSTED February 13th, 2014

The spectacle that is the XXII Winter Olympics is proof positive of Murphy’s Law that anything that possibly can go wrong, will. The statement by Russian President Vladimir Putin that Western criticism of the Sochi Games is reminiscent of Cold [...]

Twitter + libel = Twibel (thanks to the Poynter Institute for this handy new jargon!) Anything but “social,” Twibel is the mash-up of defamation law and Twitter that is making headlines due to a court case involving singer/actress Courtney [...]

Public relations professionals generally do not have a lot of downtime on the job. Every day in or out of the office requires them to juggle press releases, media pitches and other responsibilities for multiple clients — and not always within [...]

Those pesky regulations that bar firms from touting a product or fund before its launch can be frustrating, especially when all management wants to do is scream to the world how great that new ETF is going to be. Is compliance scrutinizing [...]

Despite his best efforts, NJ Governor Chris Christie has been generating little but the wrong sorts of headlines of late; and the fallout from commentary on his future presidential prospects makes the mood in Trenton anything but business as usual. [...]

It took a village to raise my awareness -- my awareness, that is, of the value of a company’s demonstrating confidence in its product. In my case, the product was a much-needed Florida resort vacation in December. The destination was a Club Med [...]

Governor Christie will need to be stronger than the media storm he’s facing over Bridgegate and the Sandy ad investigation. In order to salvage his hopes of winning the presidency in 2016, Christie and his communications team will need all hands [...]

“Content is king.” Journalists and PR people alike have been saying it for ages (including on this blog), but in today’s world of social media and digital everything, it’s truer than ever. We’re constantly buried under an avalanche of [...]

Marketing vs. PR

POSTED January 2nd, 2014

For years, Marketing and Public Relations have jockeyed for position like siblings at the family dinner table. Each promoted its value in the marketplace by defining itself in opposition to the other. But in an increasingly complex media [...]

The term “free speech” often gets thrown around when a public figure such as a celebrity, politician or business leader is reprimanded for expressing a contentious opinion or slur. This familiar storyline played out this week when A&E [...]

This Week In Content

POSTED December 11th, 2013

This week we explore reasons why sponsored content is on the rise in social media, what top B2B marketing performers do to generate leads, and eight types of video you should add to your content marketing campaign.  Sponsored Content is Here to [...]

Five Ways to be a Better Reader

POSTED December 10th, 2013

As professional communicators, we spend a lot of time on content development: from thinking about how best to tell a company’s story to making the finished product look good and every step in between. There is a plethora of resources available for [...]

PR: Not What You See On TV

POSTED December 3rd, 2013

In 1981, the popular TV series Dallas introduced the character Leslie Stewart. Portrayed by actress Susan Flannery, Leslie was a public relations consultant hired by one of TV’s most memorable villains, J.R. Ewing (played by the late Larry Hagman) [...]

This Week In Content

POSTED November 20th, 2013

This week, we highlight how to generate B2B leads with content marketing, examine the rise of B2B media-oriented content marketing within businesses, and highlight what researchers say about the use of video marketing in a recent trend report.  [...]

LOOKS MATTER: Corporate Messaging by Design

POSTED November 19th, 2013

Recently, my colleague Michelle Pittman wrote in a JCPR blog post that design adds sizzle to a website’s content. She warned, however, that “if the design is brilliant, but doesn’t meet your business needs, you’ve just spent a lot of money [...]

So, You Say You’re Closing A Fund?

POSTED November 13th, 2013

It’s always nice, as a fund firm, to enjoy burgeoning assets, happy investors and glowing media coverage. But in the often unpredictable and volatile world of financial services, it’s sometimes necessary to re-evaluate your core operations, and [...]

This Week In Content

POSTED November 12th, 2013

This week, we explore what researchers say will drive marketing strategies in 2014, how to develop a mobile-optimized content marketing strategy, and share highlights from the Council of Public Relations Firms’ annual Critical Issues Forum. [...]

Buzzword Breakdown: The Corporate Narrative

POSTED November 11th, 2013

Every company’s story is unique. And how you tell yours is critical. Your company’s story is your “corporate narrative,” and it should be the foundation of any brand’s efforts to make an impact on their marketplace…and who isn’t? [...]

Meet the Future

POSTED November 7th, 2013

I’m not what you would call a serious science fiction geek, but I really like the movie Blade Runner. I’ve seen the original release, the director’s cut, the 25th anniversary director’s cut, the Criterion Collection cut and probably a few of [...]

This Week In Content

POSTED November 6th, 2013

This week, we explore the booming world of video content, from embedding videos in email marketing campaigns to the growing viewership of online video content and more. Video in Marketing Emails: Trends and Benchmarks Marketers are increasingly [...]

In what may be the single biggest debut belly flop in internet history, the healthcare.gov website continues to struggle with intermittent outages, an inability to handle peak usage and critical breakdowns at key points. Put aside the politics for [...]

This Week In Content

POSTED October 30th, 2013

This week, we highlight the five tips you should implement in your content marketing strategy, how B2B content marketing will help companies in the future and what content marketing mistakes to avoid when targeting an audience.  5 Content [...]

This Week in Content

POSTED October 22nd, 2013

This week, we highlight why B2B marketers continue to invest aggressively in video content, share tips on using the gloriously free Google Alerts, and spotlight how JCPR won PR Daily’s 2013 Best Specialty Campaign/Digital PR Awards.   Video [...]

LinkedIn seems to be a common topic of conversation lately among colleagues and clients, and more often the focus of that conversation is either, “What mistakes am I making?” or “How can my LinkedIn profile be more effective?” As with all [...]

This Week In Content

POSTED October 16th, 2013

This week, we share the top 7 content marketing trends that will dominate 2014, take a closer looks at an important content marketing study, and examine why businesses are forgetting to be social on social media. The Top 7 Content Marketing Trends [...]

This Week In Content

POSTED October 9th, 2013

This week, we spotlight ways businesses are using the popular mobile app Vine, uncover what basic communication skills everyone should know when making a good first impression, and share tips on curating content.   Infographic: Why every brand [...]

This Week In Content

POSTED October 3rd, 2013

This week, we highlight how to build your first content marketing strategy, share tips on how to use LinkedIn with content marketing, and share 23 great digital tools for PR pros.   New Content and Social Marketing Benchmark Study: Growing [...]

This Week In Content

POSTED September 25th, 2013

This week, we showcase how you can take your content marketing to the next level, explore how to commit to strategic planning when building a brand, and learn why 84% of consumers trust word-of-mouth recommendations above all other sources of [...]

This Week In Content

POSTED September 19th, 2013

This week, we feature how social media is changing decision making processes, identify the similarities between content marketing and face-to-face networking, and spotlight how to educate others about your content marketing strategy. 12 Lessons for [...]

This Week In Content

POSTED September 12th, 2013

This week, we explore when gated content is appropriate, take a look at branding in the age of “inbound” marketing, and share what five words and phrases should be delete from your PR vocabulary. When Does Gating Make Sense for Content [...]

“When we really, deeply understand each other, we open the door to creative solutions and third alternatives. Our differences are no longer stumbling blocks to communication and progress. Instead, they become the stepping stones to synergy.” ~ [...]

This Week In Content

POSTED August 9th, 2013

This Week in Content spotlights the latest research and trends in branding, marketing, and social media. How to Keep a Blog Post Outline From Going Off the Rails This article outlines the process by which content creators can narrow the focus of a [...]

Forget everything you thought you knew about search engine optimization (SEO). Google recently implemented significant changes that will put an end to optimized anchor text in articles and press releases distributed on other sites. This [...]

This Week In Content

POSTED July 26th, 2013

This Week in Content spotlights the latest research and trends in branding, content marketing, and social media.  Why Telemarketers are the Worst Brand Advertisers Telemarketers are considered infuriating by most because they don’t bother to [...]

As a question-and-answer site that allows the most relevant answers to be voted up and promoted by the community, Quora is a social platform that allows businesses to demonstrate their expertise and establish themselves as thought leaders in their [...]

This Week in Content

POSTED July 19th, 2013

This Week in Content This Week in Content spotlights the latest research and trends in branding, content marketing and social media. How to Target Only Your Customers through Facebook By uploading your company’s existing email distribution [...]

I previously discussed some of the benefits of the role of YouTube in B2B communications. YouTube is the largest online video sharing network: a Forbes study reported that more than half of executives watch work-related YouTube videos at least [...]

This Week in Content

POSTED July 12th, 2013

This Week in Content spotlights the latest research and trends in branding, content marketing and social media. SEO Writing Myths that can get ExpensiveSEO is fueled by quality content. One of the most prevalent myths about SEO writing is that the [...]

Remember the Online Disinhibition Effect?  It’s the term that psychologists use for the loosening (or complete abandonment) of social norms in online encounters. You’ve probably witnessed some examples of this effect when an online discussion [...]

“We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.” That legendary line gives me [...]

This Week in Content

POSTED June 28th, 2013

Compiled by Kendall Murtha, JCPR Intern This Week in Content spotlights the latest research and trends in branding, content marketing and social media. Build a Brand Content Empire: What You Can Learn from Lego  In terms of content [...]

Over 50 percent of executives watch work-related YouTube videos at least once a week. By Valerie Pilossof, JCPR Intern  While YouTube is typically associated with singing cat videos or montages of the newest dance fad, it is also a very useful [...]

This Week in Content

POSTED June 13th, 2013

This Week in Content spotlights the latest research and trends in branding, content marketing and social media. Turn your Content Marketing Blog into a Theme Park Disney is one of the most visible brands in the world, and is therefore arguably [...]

If you are a business owner or company executive, you probably should be worrying about the Online Disinhibition Effect. According to research conducted by Rider University psychologist John Suler, it’s the Online Disinhibition Effect that [...]

An average of 200 chemicals course throughout our bodies in any given day; this includes our children and loved ones. Industrial chemicals are a part of our lives; they are in our products, food, cell phones, air and water – all of which can have [...]

“Post anything (from anywhere!), customize everything, and find and follow what you love.” It’s really no wonder articulating Tumblr’s platform is difficult. Described as “a blogging platform that doubles as a social network”, it is one [...]

This Week in Content

POSTED June 7th, 2013

This Week in Content spotlights the latest research and trends in branding, content marketing and social media. 5 Social Media Mistakes to Avoid at All Costs Social media platforms such as Twitter and Facebook can be invaluable tools when [...]

Optimizing The Mutual Fund Brand

POSTED June 4th, 2013

Originally Appeared in Money Management Executive. Mutual funds firms are no longer novices at harnessing the marketing potential of Facebook and Twitter, and have, at least incrementally, been learning to successfully reach investors through [...]

12 Tips for Smart Communications

POSTED June 4th, 2013

For clarity in all of your corporate communications, adhere to these tips. Not only will you showcase your polish and professionalism upon every interaction with your target audience, you’ll cut through the clutter with a commitment to quality [...]

New World, Old Words

POSTED May 29th, 2013

Forget daily papers and weekly magazines, let alone encyclopedias. We are constantly confronted by 24/7 news bulletins and a limitless barrage of marketing communications. The average person today has access to more information at any time of day [...]

This Week in Content

POSTED May 23rd, 2013

This Week in Content spotlights the latest research and trends in branding, content marketing and social media. How Social Media Improved Writing The proliferation of social media has led to an impressive increase in writing. As prose has become [...]

This Week In Content

POSTED May 17th, 2013

This Week in Content spotlights the latest research and trends in branding, content marketing and social media. Three Reasons a “Mobile First” Philosophy is Critical to Achieving Your Business Goals More mobile devices are sold every day than [...]

PR Agencies Move With The Times

POSTED May 16th, 2013

In an episode of the British sitcom Absolutely Fabulous, booze-guzzling PR maven Edina Monsoon’s daughter declares she has no idea what her mother actually does for a living. Edina, also unsure of what she actually does, responds, “I PR … [...]

What Businesses Can Learn From Vinyl

POSTED May 13th, 2013

When it comes to music, technology begets adaptation. For years there was only one medium – vinyl. Purchasing and owning records was an experience that defined the listener. If you wanted the new album by a particular artist, it required going to [...]

Originally appeared in Money Management Executive. The forces of global regulatory change are in high gear, and mutual fund firms need to brace themselves for the new mandates barreling in from different parts of the world. Firms need to have the [...]

It’s no secret that financial services firms are turning to social media to attract additional clients. Public relations agencies can help financial advisors and fund managers reach their target audiences through social media, and effectively [...]

In the Seinfeld episode, “The Comeback,” George Costanza is at a business meeting gorging on shrimp when a co-worker named Reilly says, “Hey George, the ocean called: they’re running out of shrimp.” At a loss for a witty response, George [...]

Originally appeared in Money Management Executive. Today, mutual fund firms are not only facing heightened regulatory scrutiny, they are navigating a highly digital media world moving at breakneck speed. Combustion between the two can be [...]

Jennifer Connelly Interactive Productions is the Intel Inside Altegris’ “Edutainment” Video Series When Altegris wanted to launch a cutting-edge platform to educate advisors about alternative investments, they turned to Jennifer Connelly [...]

Fund Board Diversity Has Its Perks

POSTED March 8th, 2013

Originally appeared in Money Management Executive. It's been more than three years since the Securities and Exchange Commission adopted a new rule requiring boards to disclose whether and how they go about recruiting more diverse directors. It was [...]

Social media has revolutionized the way that companies communicate their unique value and engage with customers. However, social media without the social is simply a single stream of communication to an audience that may not be listening. The [...]

Consumers of all products and services have one thing in common: they want to know their feedback is desired and taken seriously. The late Ed Koch, who served as mayor of New York City from 1978-1989, understood this very well. His catchphrase, [...]

You Can’t Blame PR for Everything

POSTED February 17th, 2013

Whenever a major corporation suffers any type of issue with their product or service, it’s amazing to see how many so called “experts” come out of the woodwork to quickly label the issue as a PR disaster. Our industry is similar to that of [...]

Conscious Capitalism Storms the Capitol

POSTED February 13th, 2013

REI represents the best of conscious capitalism. With revenues of 2 billion annually, the retail leader – and lifestyle hub – is the poster child for the highly sought-after triple bottom line of people, planet and profit. Now, with REI’s [...]

PE shops, it seems, are about to get a bit more heat, and may need to think about ways to cool down. Private equity firms were part of a force of registrants last year who enrolled for the first time with the Securities and Exchange Commission as [...]

The Importance of Communication

POSTED February 6th, 2013

Communication is scientifically defined as the activity of conveying information through the exchange of thoughts, messages or information by speech, visuals, signals, writing or behavior. Communication adds meaning to the things we experience each [...]

Orignally appeared in Money Management Executive. For mutual fund firms, 2013 could be a particularly challenging year. They will continue to be mired in responses to Dodd-Frank Wall Street Reform Act requirements, including the potential [...]

The classic 1967 film Cool Hand Luke spawned a memorable quote: “What we’ve got here is failure to communicate.” If companies wish to avoid brand damage, their internal departments must communicate and collaborate with each other frequently [...]

It’s Time for Aunt Millie to Get Her Day

POSTED January 28th, 2013

It may be time to think more seriously about the needs of one particular financial player, one enduring underdog in our investing public – one who goes by the name of “Aunt Millie.” Aunt Millie is an unsophisticated investor with limited [...]

After a Great Recession fueled largely by the crises and scandals of the financial sector, it’s not surprising that Americans are feeling less than enthusiastic about the nation’s banks. In fact, Gallup’s most recent poll of public confidence [...]

Another year has come and gone, and that means another season of New Year’s resolutions is upon us. New Year’s resolutions are not only applicable to personal matters; they can also address necessary improvements in PR. Sandy Evans Levine, [...]

Originally appeared in Money Management Executive. The highly regulated mutual fund industry has largely been spared from the post-2008 financial crisis reforms – except, of course, for money market funds which can’t seem to move off the [...]

The Flaw of Assumptions

POSTED January 9th, 2013

Everyone has a solution, but how well do they know the problem? Unfortunately, when it comes to social media, many focus on the former and completely ignore the latter. A social media strategy can’t be based on assumptions, and it’s not enough [...]

Originally appeared in Money Management Executive. The world of communications in the mutual fund industry is rife with buzzwords and phrases. They come in and out of favor as funds and fund managers seek to gain competitive advantage by [...]

Why aren’t there any new Christmas songs? There are probably millions of new songs written every year. I know there were tens of thousands of songs recorded and released commercially in 2012, because they were all on the list of 2012 Grammy [...]

America being a free country, we’re all entitled to our own opinions about Democratic vs. Republican, dogs vs. cats, bacon vs. chocolate. Cheap and easy-to-use digital technology also means that we can now upload our preferences and share them as [...]

While social media outlets can be golden opportunities to market fresh ideas and garner real-time intelligence on how news resonates with the public, they can also become PR quagmires and regulatory pitfalls. Take a look at recent news reports that [...]

What would you do if an infamous dictator asked your PR firm to rehabilitate his country’s image? Martha Boudreau, Regional President for Mid-Atlantic and Latin America at Fleishman-Hillard, is one of the few PR professionals who can draw on [...]

There’s a gap in our industry: a gap that threatens the livelihood of every individual and agency involved in PR. The gap is one of creativity, which, if it continues to grow, will lead to an unbridgeable chasm of relevancy. It’s time to get mad [...]

In the book, The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations, author James Surowiecki makes the point that a large group of people working together is [...]

Like most sane people, you’ve probably been muttering, cursing and talking back to various devices in recent months. It’s election season in America, after all.  Whether you’re coming from the left, right or center, some candidate’s speech, [...]

Brand Values Make for Valuable Brands

POSTED October 22nd, 2012

As Social Media Manager for JCPR, I spend a great deal of time combing the internet for creative campaigns that use social media to create a powerful community of brand evangelists. One of the most compelling recent examples of this was shared by [...]

Yes, you read the headline correctly, and no, you have not stumbled upon the Us Weekly homepage. The lessons learned from Dina Lohan, the train-wreck mother of train-wreck Lindsay Lohan, make for an intriguing PR case study – specifically, [...]